History of advertising Bronze plate for printing an advertisement for the Liu family needle shop at JinanSong dynasty China. Egyptians used papyrus to make sales messages and wall posters.
Analytic pressure-volume diagrams are utilized to illustrate the effects of gasoline engine design on performance and combustion requirements. Topics discussed include design, construction, inspection techniques and servicing of the internal combustion engine and its components.
Laboratory activities are performed to provide relevant hands-on experience to the students. Also engine aspiration, combustion using the principles of fluid dynamics and thermodynamics, volumetric efficiency and fuel metering systems will be discussed in this course.
Engine-vehicle performance parameters are analyzed, utilizing individual and group problem solving techniques. Topics discussed include engine aspiration and combustion using the principles of fluid dynamics and thermodynamics as they apply to the intake, exhaust, volumetric efficiency and fuel metering systems.
Performance characteristics of SI Engines utilizing alternate types of fuels are also examined. Related laboratory activities and demonstrations are included in the required laboratory section AETL.
Topics will include a study of the vehicle frame, suspension, steering, wheels, tires and braking systems. Topics will include the design, construction, inspection techniques, and service and associated repair operations of the drivetrain and driveaxle components. The topics will include clutches, propeller shafts, universal joints, CV joints, manual transmissions, differentials and other components used in both front and rear wheel drive systems.
Related laboratory activities and demonstrations are included in the required laboratory section. Topics include a thorough introduction to personal computers, instruction in and development of basic programming. Students will be required to develop basic programs for technical automotive problem solving and practical automotive applications.
Extensive use of the computer laboratory will be provided in the required laboratory section AETL. The course also covers automotive electrical and electronic systems and their application. The student is required to utilize and understand the operation of various types of electronic equipment, including both computerized engine and emissions analyzers.
Related laboratory activities and demonstrations are included in the required laboratory section AET L. Topics will include the study of current high-pressure diesel fuel-injection systems and the diesel engine combustion process with respect to fuel injection and combustion changer design.
Specific examination of design and performance characteristics of diesel engine air induction, scavenging, supercharging and turbo-charging systems will be covered. Students will also analyze engine governing methods and devices necessary for control, as well as current methods and devices utilized in solving common diesel engine starting problems.
Relevant laboratory activities and demonstrations are provided to support the trainings provided during the lecture hours.
Topics will include examination of industrial methods of testing, analysis and reporting in the areas of pressure, temperature, speed time and velocityfluid flow and exhaust emissions and the testing of common fuels and lubricants.
Also included is the evaluation of a series of gasoline engine performance tests and their resulting data, including computer programmed computation and graphical analysis of the completed testing, as presented in a student developed technical paper. Typical engineering measurement instruments and devices will be encountered and utilized in laboratory support of the course AETL.
Topics include forces, couples, equilibrium, friction, kinematics of rectilinear and rotational motion, work, energy and power. Principles and applications of hydraulics are also discussed.
Engineering materials topics include classifications, structure, properties, phase transformation and heat treatment of metals, inspection and testing techniques of automotive engineering materials. Related problem-solving activities are included.Description: HADH is the second policy course that develops and applies an analytic tool kit to critically assess key issues and trends in health policy in Canada.
Segmenting, Targeting and Positioning of the toothpaste industry 1. Introducing the different types and brands of Toothpastes Three main components of toothpastes: . germicheck for cavities. and orange for Tom and Jerry.
Pepsodent complete for educated urban consumer. Currently it is into selective specialisation like Pepsodent kids for kids. and whitening for white teeth. Targeting and Positioning Segmentation Pepsodent toothpaste has segmented the market based on . Psychographic and Behavioural Segmentation Colgate uses this method of segmentation to segment their market according to their customer’s life style, values, or personality.
Therefore COLGATE markets its product to different people based on their oral health care needs. Social marketing is the use of marketing theory, skills and practices to achieve social change. It has the primary goal of achieving "social good."Traditional commercial marketing aims are primarily financial, though they can have positive social affects as well.
In the context of public health, social marketing would promote general health, raise awareness and induce changes in behaviour. On average, we keep postings up at least 60 days.
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