Public relations and corporate reputation essay

What is public relations? It is defined as the management of communication between an organization and its publics Grunig and Huntp. PR is the discipline that looks after organization's reputation, maintains its public image and facilitates relations in order to gain understanding and support as well as influence opinion and behavior McElreathCiprco.

Public relations and corporate reputation essay

Well… For a start, reputation was a later addition to an earlier definition look carefully and you can see the join. Public Relations is the discipline which looks after reputation, with the aim of earning understanding and support and influencing opinion and behaviour.

It is the planned and sustained effort to establish and maintain goodwill and mutual understanding between an organisation and its publics.

Surely relationship management and communication management the subject of further essays in this series are at least as important in this process? An appealing concept Reputation management is an appealing concept for practitioners.

It links public relations to the organisation it represents, and suggests a dialogue with senior managers around a topic of pressing importance.

In doing so, it provides an opportunity for practitioners to take ownership of the whole risk-issues-crisis management cycle and help organisations and senior executives steer the ship through treacherous waters. For me, one of the best texts is from a practitioner: In making a distinctive claim for public relations to take ownership of reputation, Griffin distinguishes between operational crises and reputational crises.

An appealing concept

Not all operational crises, up to and including loss of life, have a negative impact on reputation, but some inconsequential-sounding words can have a profound impact as Gerald Ratner discovered.

As Griffin explains it: But public relations advisers do not have the only claim on this territory: Interestingly, as if to prove this point, Regester Larkin was acquired in by Deloitte.

Two challenges Then there are two obvious challenges to the mantra that public relations manages reputation. The first is that reputation is not under our control.

PR Place essay: Reputation

Reputation, like beauty, is in the eye of the beholder. So we can influence how our organisation is perceived, but can we claim full management control of this process? You would be setting yourself up for a fall by promising to manage a process you do not and cannot control.

Public relations and corporate reputation essay

There are some well-established models explaining the relationship between corporate identity and corporate reputation in the corporate communication and corporate identity literature to help you understand these concepts see eg Cornelissen, Hatch and Schultz, van Riel. Intangible assets are in fashion.

Economists need to explain how a transport service that owns few cars Uber or an accommodation service that owns few bedrooms Airbnb can have such high market valuations.

A recent economics text made the connection explicit: The Rise of the Intangible Economy. So what method will you use to measure reputation?The field is dominated by those from a business, management or corporate identity background – or by universities with no tradition of teaching public relations, such .

Public relations and corporate reputation essay

Related Documents: Public Relations and Corporate Social Responsibility Essay Corporate Social Responsibility Essay CSR is an important consideration in operations management: Corporate social responsibility is the responsibility for businesses actions to be based on respect for people, the community and the broader environment.

We will write a custom essay sample on Corporate Reputation specifically for you for only $ $/page. Order now ensuring that the money they reserve for public relations and corporate social responsibility shall be maximized and in the same way; that their programs would be advantageous to their businesses.

The Role of Pr in Reputation Rebuildin in Hollywood Essay. public relations to build a strong relationships in order to promote the reputation of an individual, an organization, or an identity that relies on the public’s opinion for it to function.

We will write a custom essay sample on Corporate Reputation specifically for you for only $ $/page. Order now ensuring that the money they reserve for public relations and corporate social responsibility shall be maximized and in the same way; that their programs would be advantageous to their businesses.

Public relations as reputation management Tweet In this series of PR Place essays, we hope to enrich students’ understanding of the field and introduce some academic thinking to practitioners (and vice versa).

Public relations as reputation management | PR Place