Measurement and nominal b ordinal

This is a unipolar rating scale.

Measurement and nominal b ordinal

Attractiveness of packaging b Most of the common statistical methods of analysis require only interval scales in order that they might be used. These are not recounted here because they are so common and can be found in virtually all basic texts on statistics.

Ratio scales The highest level of measurement is a ratio scale. This has the properties of an interval scale together with a fixed origin or zero point. Examples of variables which are ratio scaled include weights, lengths and times.

Measurement and nominal b ordinal

Ratio scales permit the researcher to compare both differences in scores and the relative magnitude of scores. For instance the difference between 5 and 10 minutes is the same as that between 10 and 15 minutes, and 10 minutes is twice as long as 5 minutes.

Given that sociological and management research seldom aspires beyond the interval level of measurement, it is not proposed that particular attention be given to this level of analysis. Suffice it to say that virtually all statistical operations can be performed on ratio scales.

Items, Levels of Measurement, and Methods of Scale Construction

Measurement scales The various types of scales used in marketing research fall into two broad categories: In comparative scaling, the respondent is asked to compare one brand or product against another. With noncomparative scaling respondents need only evaluate a single product or brand.

Noncomparative scaling is frequently referred to as monadic scaling and this is the more widely used type of scale in commercial marketing research studies. Comparative scales Paired comparison2: It is sometimes the case that marketing researchers wish to find out which are the most important factors in determining the demand for a product.

Conversely they may wish to know which are the most important factors acting to prevent the widespread adoption of a product. Take, for example, the very poor farmer response to the first design of an animal-drawn mould board plough. A combination of exploratory research and shrewd observation suggested that the following factors played a role in the shaping of the attitudes of those farmers who feel negatively towards the design: It may well be the case that if those factors that are most important to the farmer than the others, being of a relatively minor nature, will cease to prevent widespread adoption.

However, only one pair is ever put to the farmer at any one time. The question might be put as follows: Which of the following was the more important in making you decide not to buy the plough?

The question is repeated with a second set of factors and the appropriate box ticked again. This process continues until all possible combinations are exhausted, in this case 10 pairs. It is good practice to mix the pairs of factors so that there is no systematic bias.

The researcher should try to ensure that any particular factor is sometimes the first of the pair to be mentioned and sometimes the second. That is likely to cause systematic bias.

Below labels have been given to the factors so that the worked example will be easier to understand. The letters A - E have been allocated as follows:Note: a sub-type of nominal scale with only two categories (e.g.

male/female) is called “dichotomous.” If you are a student, you can use that to impress your teacher.


Continue reading about types of data and measurement scales: nominal, ordinal, interval, and ratio. Nominal level of measurement is the least precise and informative, because it only names the ‘characteristic’ or ‘identity’ we are interested.

In other words, in nominal variables, the numerical values just "name" the attribute uniquely. The nominal scale of measurement has the properties of the a. ordinal scale b. only interval scale c. ratio scale d.

None of these alternatives is correct. The nominal level of measurement is the lowest of the four ways to characterize data. Nominal means "in name only" and that should help to remember what this level is all about.

Measurement and nominal b ordinal

Nominal data deals with names, categories, or labels. The four levels of measurement (nominal, ordinal, interval and ratio) help to identify what statistical techniques can be performed with our data. In statistics, inter-rater reliability (also called by various similar names, such as inter-rater agreement, inter-rater concordance, interobserver reliability, and so on) is the degree of agreement among is a score of how much homogeneity, or consensus, there is in the ratings given by various contrast, intra-rater reliability is a score of the .

Level of measurement - Wikipedia